About Me:
My name is Nick and I’m a Creative Director with over a decade of experience building and evolving brand systems for global products and platforms. Most of my work lives in complexity. I specialize in taking fragmented, fast-moving brands and bringing structure, clarity, and cohesion to how they show up across product, marketing, and culture. That means less noise, fewer one-off decisions, and systems that actually scale as companies grow.
I’ve led brand and design work across technology, fashion, and music, partnering closely with marketing, product, and leadership teams to define visual direction and see it through execution. My focus is rarely on a single moment or campaign — it’s on building foundations that hold up over time. Identity systems, product touchpoints, campaigns, and internal tools all need to feel like they belong to the same ecosystem, and that’s where I operate best.
As a leader, I’m hands-on and highly involved, but not precious. I care about strong visual judgment, clear decision-making, and alignment across teams. I’ve built and guided small, high-output teams, helped establish design systems and visual standards, and worked through the tradeoffs that naturally come with scale, stakeholders, and real constraints. Consistency matters, but flexibility matters too — especially when brands need to evolve without losing themselves.
I tend to work best with organizations that value long-term thinking over short-term polish, and where design is treated as a strategic partner rather than an afterthought. I’m comfortable navigating ambiguity, defending clarity, and making decisions that balance craft, speed, and business realities.
If you’re looking for someone who can bring structure to a growing brand, align teams around a clear visual direction, and build systems that actually get used, I’m always open to a conversation.
“Most brands look generic because they’re afraid to commit to a real identity. I build brands with a pulse and identities that refuse to disappear into the noise.”
Current Role:
Network Optix — Creative Director (Art & Graphics Manager)
Past Roles:
FashionNova — Senior Graphic Designer / Motion Designer
HipHopDX — Art Director [contract]
Arsenic — Art Director & Graphic Designer
Rainfall Films — Motion Graphics Designer
Fun Facts:
Discovered Aphex Twin at a very young age and fundamentally believe it warped my brain chemistry.
I am the byproduct of Ray Kurzweil’s The Singularity, PS1-era Neo-Tokyo Y2K graphics, transparent-case everything, Liquid TV, Ray Gun magazine, Warp and WAXTRAX! Records.
Coffee over tea, all day, every day.
Have always been obsessed with the intersection of technology, art, music, and culture.
Los Angeles Dodgers fan for life.
I can program a Yamaha DX7 IYKYK :)