Selected by Cardi B’s management and the campaign director, I was commissioned to design and direct a full social media campaign for the launch of her Fashion Nova collection. My role spanned creative direction, art direction, and motion design—crafting a cohesive visual system that extended across every post, story, and animated asset.
The campaign fused luxury aesthetics with Cardi B’s unapologetic energy, creating a high-impact social identity that stood out in a crowded fast-fashion space. The result: over one million combined views and engagements, a surge of traffic to Fashion Nova’s storefront, and a complete sellout of the collection in under 24 hours.
