Fashion Nova

Art direction for a Cardi B campaign, one of Fashion Nova's highest-visibility celebrity collaborations, on a fixed release date.

01 / Creative Direction + Swipe-Up Execution
Instagram and Snapchat swipe-up ad for the Cardi B x Fashion Nova collaboration. Built for a scroll-stopping first frame and a single clear action: swipe up to shop the drop. Part of a campaign that drove a 24-hour inventory sellout.
02 / Creative Direction + Creator-Channel Distribution
Instagram and Facebook campaign content for the same collaboration, published directly to Cardi B's account. The post drew 5.3M+ views, part of the campaign's contribution to Fashion Nova's 2.5M+ follower growth over seven months.

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