Applying Personal Creative Direction at Campaign Scale
Role: Senior Designer / Creative Lead
Company: Fashion Nova
Project Type: High-visibility celebrity collaboration
Company: Fashion Nova
Project Type: High-visibility celebrity collaboration
Scope: Campaign creative direction and execution, Digital marketing assets, Social and announcement visuals
Mandate: Selected to bring a distinct visual point of view to one of Fashion Nova’s most visible cultural collaborations, operating within an established commercial framework and extreme timelines.
Working Model: High-volume, rapid-turn execution in close collaboration with internal marketing and leadership teams.
This collaboration was developed as one of Fashion Nova’s most visible brand moments, requiring rapid execution across a wide range of deliverables under extreme timelines. I was selected specifically to bring my visual point of view to the project, applying a defined creative sensibility within an established commercial framework. The focus was on translating that perspective consistently across assets while maintaining clarity, speed, and impact at scale.
