Brand Identity Built from Zero for an Emerging Venture.
Role: Creative Lead / Brand Designer
Scope: Logo, full identity system, typography, color palette, brand collateral
Mandate: Create a bold, standalone brand identity for a new venture starting with no existing visual infrastructure
Challenge: Build brand equity, flexibility, and memorability without existing assets or precedent
Scope: Logo, full identity system, typography, color palette, brand collateral
Mandate: Create a bold, standalone brand identity for a new venture starting with no existing visual infrastructure
Challenge: Build brand equity, flexibility, and memorability without existing assets or precedent
This project focused on building a complete brand identity from the ground up for an emerging venture with no existing visual infrastructure. Starting from a blank slate, the goal was to create a flexible, recognizable system that could support early growth while establishing a clear point of view from day one.
The work prioritized cohesion and adaptability over trend-driven expression, balancing boldness with discipline to ensure the identity could extend across formats without losing integrity. Rather than designing individual assets in isolation, the emphasis was on defining a core visual language — one that could scale naturally as the brand evolved.
