Under New Mgmt came to life with no branding or visual identity. They needed a look that would capture their creative vision and stand out in a competitive market. I developed the brand from the ground up, designing a bold logo, a cohesive color palette, and a versatile typography system: everything needed to communicate their ethos consistently across digital and print.
The process began with a deep dive into the agency’s values and positioning. Multiple logo and palette concepts were explored, refined, and iterated to create a system that was both flexible and distinctive.
The result is a professional, recognizable identity that immediately elevated Under New Mgmt’s presence. The new brand strengthened client perception and provided a foundation for all future marketing and digital assets.
