Design Ops & AI

Built a machine-readable brand specification, integrated with AI workflows, so a single design system can generate everything from a sales brief to a finished, print-ready brochure, without a designer assembling it by hand.

01 /
BRAND SPECIFICATION CODIFIED

Converted the brand system into structured JSON and design tokens: color logic, type scale, layout rules. Result: a single source of truth an automated pipeline can execute against.

02 /
Document Generation, On-Brand by Default

Built a Claude skill that generates print-ready documents directly from the design system, with print-specific formatting layered on top. Output: a full whitepaper, laid out and on-brand, generated from a prompt.

03 /
Full-Length Production at Scale

Combined the design system, the print skill, and an API call into the internal documentation hub to generate a complete 11-page brochure, fully laid out and on-brand, with no manual assembly.

04 /
Competitive Intelligence, Automated

Built a Claude automation that gathers weekly competitive intelligence and turns it into five blog posts, five LinkedIn posts, and a written recommendation for how to respond when a competitor makes a claim or a move worth countering. Per-task creative turnaround for this kind of work dropped from 2-6 hours to seconds, with no increase in headcount.