Network Optix expanded from one product to three: Nx Witness, Nx EVOS, and Nx Go, on the same core technology, different markets.
Role: rebuild the brand system across all three without losing the recognition already built into Nx Witness.
01 /
DESIGN DIRECTION + BRAND ARCHITECTURE
DESIGN DIRECTION + BRAND ARCHITECTURE
Partnered with the CEO and VP of Product to define brand hierarchy across a $30M+ SaaS portfolio. Owned visual identity, governance rules, and product hierarchy for Nx Witness, Nx EVOS, and Nx Go. Embedded color logic and positioning directly in the UX/UI and product copy.
02 /
SYSTEM ARCHITECTURE + LOGIC
SYSTEM ARCHITECTURE + LOGIC
Kept Nx Witness blue. Assigned Grey to EVOS, Copper to Go. Designed non-typographic product marks for print, digital, and live software.
03 /
CONTEXT + INDUSTRY TENSION
CONTEXT + INDUSTRY TENSION
Enterprise security software rewards visual conservatism. The rebrand needed to signal progress without losing the trust security buyers require.
04 /
OPERATIONAL + BUSINESS IMPACT
OPERATIONAL + BUSINESS IMPACT
Shipped a formal brand manual and ran alignment sessions to hand off execution to product teams. Positioned Network Optix for government-level evaluations in a $30M+ revenue year.
